Boxcor Branding

Boxcor is a brand of fluted polypropylene manufactured in Malaysia, but conceived, owned and operated by a company in Melbourne, Australia.

Their brand needed to be simple and bold with strong colours and a design that reflected the nature of the product - a product designed to be folded and shaped into many forms for specific applications.

In addition to the usual 2D presentation, I explored how the design might occupy 3D space and how dramatic lighting and unexpected viewpoints might offer an enhanced experience.