Lakes Auto Electrics in Queensland contacted BRANDesign requesting a simple, bold and punchy web presence featuring nothing more than a list of their services and a contact form.
The company was a new startup and did not even have a logo. BRANDesign created an identity that melded the first letter of the company name into an icon representing the positive terminal of a vehicle battery.
The icon is skewed to imply movement, with colours chosen to stand out uniquely against conservative competition. The website design continues the colour theme and has proven to be a successful initiative, giving the new young company a powerful market presence.