Boxcor Branding

Boxcor is a brand of fluted polypropylene manufactured in Malaysia, but conceived, owned and operated by a company in Melbourne, Australia.

Their brand needed to be simple and bold with strong colours and a design that reflected the nature of the product - a product designed to be folded and shaped into many forms for specific applications.

In addition to the usual 2D presentation, BRANDesign explored how the design might occupy 3D space and how dramatic lighting and unexpected viewpoints might offer an enhanced experience.