McDonalds Web-App

This interactive post-campaign analysis tool is part of a questionnaire by IMI International to establish what respondents ordered on their previous trip to McDonald's, and what they would order on their next trip.

BRANDesign was commissioned to replicate the in-store interactive kiosk to solicit more accurate responses from participants than would be the case in traditional paper-based surveys.

Even though the client has access to product sales data, the tool offered valuable experiential feedback and purchase intent data based on a realistic simulation of the in-store experience. In this respect it has been highly successful.